The platforms, trends, and business models shaping how creators and artists build audiences and earn a living. Thematic’s take on the creator economy.
Starting August 24, 2026, YouTube is changing how it counts a view. From that date forward, a view is recorded the moment a video starts playing - no minimum watch time, no threshold to cross. Long-form videos, Shorts, and live streams all count from the first frame....
Music for Brands gives marketing teams and creative agencies lifetime-licensed, copyright-safe music from real independent artists - the same tracks already resonating with 1M+ creators. A wave of high-profile copyright lawsuits has put brand marketing teams on...
With the impending will it, won’t it drama of TikTok potentially becoming blocked in the US in the coming weeks, creators are once again scrambling to figure out their plans for content creation moving forward. Many creators have built large followings and...
The internet has given rise to a new kind of entrepreneur: the creator-founder, often called a creatorpreneur. These are content creators who have transformed their digital influence into scalable businesses, building tools, products, and communities that shape the...
The Creator Economy, this trendy phrase has seemingly overtaken every social conversation and industry report over the past couple years, and the search data from Google underlines its rise in popularity. In the late summer and early fall of 2020, the phrase took root...
Finding and hiring video editors and team members for a YouTube channel is a pivotal step in any creator’s career. A hobby of creating videos for fun can evolve into a thriving creator business with the right team members in place. But where to begin and who to hire?...
YouTube Content ID, which provides a wealth of power to rights holders to manage their copyright on YouTube, has tragic consequences when mismanaged, as is evident in the recent cases addressed in the news. It's disheartening the amount of abuse we uncover by bad...
Why did we build Thematic? Let's dive into the reasons why we created Thematic to support the creator economy as part of our mission to empower and connect creators. Over the past 10 years I’ve worked closely with both creators and music artists as part of a boutique,...