Built for Creators.
Powered by Community.
Thematic is a music platform connecting independent artists with content creators - built on the belief that great music and great content should be able to find each other.
Our Mission
A future where creativity is driven by community.
Thematic was born from a simple observation. Content creators want to use great songs to enhance their videos. Music artists need promotion to get discovered and grow their audience.
We built the infrastructure to connect them - a collaborative platform where creators can license trending music from music artists, and artists get real promotion in return. Not a transaction. An exchange built on mutual benefit.
Every voice has the opportunity to create, connect, and thrive in a trusted, collaborative space. That is what we are building.
It's important to me to empower the next generation of content creators and music artists and help them drive the future of the creative economy.
Michelle Phan, Co-Founder of Thematic
Our Story
15 years building
the creator economy.
Thematic's founding team has spent the last 15 years at the center of the YouTube creator ecosystem. Two things have always been true: creators need great music, and artists need real promotion.
The proof of concept
Marc Schrobilgen and Audrey Marshall began connecting artists on their independent label with digital-first creators - placing music in videos by Michelle Phan, then the premier beauty influencer of her era. The results were immediate: new fans, new audiences, real exposure for artists who had no other path to discovery. The value exchange wasn't a theory. It worked. They went all-in as matchmakers between creators who needed great music and artists who needed to be found.
The problem becomes personal
Michelle Phan had built one of the most successful YouTube channels in the world. That year, she found herself in the middle of a copyright infringement lawsuit over music she believed was properly cleared. She ultimately settled out of court. That experience made the problem undeniable: creators needed a safe, transparent way to use music.
Thematic launches
Co-founded by Michelle Phan, Marc Schrobilgen, and Audrey Marshall, Thematic launched as a peer-to-peer music licensing platform. The model was straightforward: creators get free, licensed access to music. Artists get featured promotion across creator content. Both sides win. Read the launch announcement →
Community becomes the product
As the platform grew, something became clear: Thematic was not just a music library. It was a community. Creators were connecting, following artists, and shaping the platform through voting. We started building for that reality - with community at the center of every decision.
1M+ creators, $120M+ for artists
Thematic now serves over 1 million creators across 220 countries. We've issued more than 4.8 million free music licenses and generated over $120M in earned media value for music artists. Artists including Benee, Lauv, Nicky Youre, Betty Who, JP Saxe, and Fiji Blue have grown their audiences through the Thematic community.
"Thematic is solving the licensing problems that riddle YouTube and other platforms. The result is a licensing safe-space for content creators that aims to democratize music distribution."
Community Impact
The numbers behind
the community.
Every stat here represents a real creator who found music they could trust, and a real artist who got heard.
Active creators and artists in the Thematic community
In earned media value generated for music artists
Music licenses issued to creators worldwide
Countries represented across our creator community
The Model
Two sides. One
collaborative platform.
Thematic is built on an exchange. Creators get free licensed music. Artists get real promotion. No middlemen. No hidden fees.
Trending, copyright-safe music.
- ✓Access to a curated library of trending music
- ✓Copyright-safe music for your videos and content - no subscription required
- ✓No copyright claims or takedowns on your published content
- ✓Hyper-personalized music matched to your content style
- ✓Exclusive perks, tools, and creator community access
Real promotion. Real audiences.
- ✓Music placed in videos by real creators with real audiences
- ✓Featured promotion across the Thematic platform
- ✓Matched to creators whose audiences fit your sound
- ✓Streams, fans, and exposure without a label deal
- ✓Community voting determines which songs get featured
The Team
Creators, operators,
and music fans.
We're a team of problem solvers who care deeply about creators, artists, and building systems that are transparent and fair.
Our Community is our Superpower
Since day one, we have worked with our creator community to build Thematic. And we have made a commitment to always do right by them.
We consider them our true north and measure our success by earning their trust.
They're not just a thriving, connected community of passionate users. Thematic creators are also stakeholders in what we are building and have embarked on this journey with us.
"I absolutely love the idea of both content creators and music artists getting a win-win situation. That led to me investing in Thematic. I love to see how Thematic will grow from here on!"
Join the community.
Start creating.
Free to join. Free to use. Over 1 million creators already inside.
Get Started Free → Read our founding story