Real people. Real music. Real impact. Meet the artists and creators who are building something through Thematic.
Reggie San Miguel had been following doobydobap long before she had any idea who he was. She was just someone whose videos he watched. Then she started using one of his songs. Then she opened a vlog by whistling it, telling her audience it had been stuck in her head....
Ten years into his career, Tim Schaufert almost skipped the release that would become his most successful song. He didn't think much of it. He played it for his girlfriend, the only other person to hear it before it went out - she wasn't sold either. He had an open...
Takashio Matsumoto did not set out to become a YouTube creator. He set out to remember his wife. She passed away at 58. The years after her death were, in his own words, years of paralysis - an intense sense of loss that did not lift quickly and did not lift...
Zeke Reed was somewhere on his mountain in Topanga when he found out he had a theme song. Not the way artists usually get theme songs - no TV placement, no brand brief. There was a creator in Korea named Cream Park who made videos about sandwiches. Artisan sandwiches,...
He was about to finish his Computer Science degree when he realized he couldn't. Not couldn't finish - he was close enough. What he couldn't do was keep pretending that was the plan. "Right as I was about to get my degree, I just felt this undeniable pull towards...
Before she found a better way, Anja Kotar was doing it manually. Reaching out to creators one by one, building spreadsheets, trying to get her music into the right videos. Not exactly the image people have of an independent artist. But she had a reason for all of it...
Isaac Gutierrez was checking the comments on a stranger's YouTube video when he realized what was happening. The video belonged to Hayeon, a resident doctor based in the UK. It was a day-in-the-life vlog - hospital shifts, long corridors, then London in the quieter...