TikTok has evolved from a dance app to a dynamic powerhouse for creators and brands alike. With its lightning-fast trend cycles and unparalleled TikTok views potential, mastering TikTok is no longer optional – it’s essential for anyone looking to expand their digital footprint.
At Thematic, we understand the pulse of the creator economy. Just as we connect creators with the perfect royalty-free music to elevate their content, we want to empower you to truly maximize your TikTok views. This playbook will equip you with the latest strategies to harness trending sounds, jump on viral challenges, and foster a thriving community, all designed to get you more TikTok views 📈
5 Tips for More TikTok Views:
- Content-Driven Strategy: Finding your repeatable format
- Leveraging Trends: Staying ahead of the curve
- The Power of Sound: Using music effectively
- Engagement Tactics: Building a community
- Thematic Advantage: The music solution
More Resources:
1. Content-Driven Strategy: Finding your repeatable format
Unlike platforms that might prioritize individual creators, TikTok’s algorithm is fundamentally content-driven. This means your success hinges on finding repeatable content formats that resonate deeply with a specific audience, rather than just relying on your personality alone. This is why you often see creators use the same exact words, cuts, and text overlays in a particular content series – they’ve found a winning formula for consistent TikTok views.
To succeed on TikTok and boost your views:
Find Your Niche and Theme Your Account
Before you even start, identify a specific community, vertical, or topic for your TikTok content. The algorithm thrives on specificity. If you have totally different content ideas, consider separating them into different accounts to build distinct communities around each. This helps the algorithm understand your content and deliver it to the most relevant “For You Pages” (FYPs) and, in turn, increase your TikTok views.
Experiment with Content Formats
Don’t be afraid to try out various video styles, series, and presentation methods. Test different hooks, editing rhythms, and storytelling approaches. Pay close attention to your analytics to see what genuinely connects with viewers and drives those TikTok views.
Double Down on What Works
Once you identify a content format or series that starts to gain traction – whether it’s a particular type of tutorial, a comedic skit series, a daily vlog structure, or a specific challenge – double down on it. Post consistently within that successful series. This signals to the algorithm that you have a reliable content stream that a specific audience enjoys, significantly increasing your chances of being surfaced and getting more TikTok views.
Complement with Related Series
Once you have a strong, consistent core content series, you can then complement it with other series that fall within the same broader video category or vertical. This diversification keeps your content fresh while still maintaining a clear thematic focus for your account, a great way to get videos surfaced in the algorithm and earn more TikTok views.
2. Leveraging Trends: Staying ahead of the curve
TikTok lives and breathes trends. What’s hot today might be old news tomorrow. The key to success isn’t just reacting to trends, but understanding why they go viral and how to adapt them to your unique niche to gain more TikTok views.
How to Spot and Leverage Trends for Increased Views:
- TikTok’s “For You Page” (FYP): Your FYP is your primary trend-spotting tool. Pay attention to recurring sounds, visual styles, and content themes.
- “Add Sound” Feature: When creating a video, tap “Add Sound.” TikTok often highlights trending or “TikTok Viral” sounds directly within its library.
- TikTok Creative Center: A valuable resource for official trend insights.
- Third-party trend reports: Resources like Epidemic Sound, NapoleonCat, and SocialPilot regularly publish lists of trending sounds and topics.
- Listen Actively: Pay attention to what your audience and other creators in your niche are talking about and engaging with.
✅ Key Takeaway for Trends: Don’t just copy; adapt. Find a way to put your unique spin on a trend that resonates with your brand or personality. Authenticity always wins and can significantly contribute to your TikTok views.
3. The Power of Sound: Using music effectively
Sounds are the backbone of TikTok. They set the mood, drive engagement, and are often the very reason a video goes viral, leading to an explosion in TikTok views.
Finding and Using Trending Sounds to Boost Views:
- In-App Discovery:
- “Add Sound” Button: When uploading, explore the “TikTok Viral” or “Featured” playlists.
- Search Bar: Type “trending sounds,” “viral sounds,” or even niche-specific terms to find relevant audio.
- FYP Observation: When you encounter a video with a sound you like, tap the sound icon at the bottom of the screen to save it or use it immediately.
- External Resources:
- Spotify: Search for “TikTok” on Spotify; many users and even TikTok itself curate playlists of trending sounds.
- YouTube: Search for “trending TikTok songs” or “trending TikTok sounds” for compiled lists.
- Thematic: Thematic provides a curated library of real music from independent artists that is pre-cleared for use across all social media platforms, including TikTok. Many of our songs are popular with creators, and we constantly update our library with fresh tracks that are perfect for your content. Our curated playlists and weekly matches can help you discover fresh, trending music that aligns with your content themes.
Case Study: The “Law & Order” Theme Song Trend
Sometimes, a trending sound can come from the most unexpected places. An excellent recent example is the “Law & Order” theme song, which became a viral sensation as the soundtrack for a popular dance trend. The sound’s recognizable “dun-dun” and dramatic rhythm made it perfect for choreographed, humorous skits.
Creator jonas_sjv brilliantly leveraged this trend, posting a video with friends performing a synchronized dance to the theme song. The video quickly amassed over 2 million views, proving that a creative, timely, and well-executed take on a trending sound can lead to explosive growth. This shows that the key isn’t always finding new music, but finding a unique way to use an old, recognizable sound that resonates with a broad audience.
@jonas_sjv DC: ME brought friends and Michael @bee @Itsdevarian @Murky @Bethany @Spaidtheway #lawandordersvu #dundun #viral #fyp ♬ The Theme of Law & Order – Mike Post
Tips for Using Sounds Effectively to Gain Views:
- Listen to the full sound: Understand the context and mood before using it.
- Time your visuals: Sync your actions, text overlays, or scene changes to the beats or lyrical cues of the sound.
- Be early (but not too early): Jumping on a trend just as it’s gaining traction can significantly boost your reach and TikTok views.
- Use CapCut (or other editing tools): For more precise timing and creative edits with sounds, utilize external video editing apps.
‼️ Important Note on Music Length: TikTok has an internal policy that often limits music from being played for more than 60 seconds. Videos with music longer than 1 minute may be automatically muted to comply with various music licensing agreements. Keep this in mind when selecting and editing your audio to avoid losing potential TikTok views due to muted content.
4. Engagement Tactics: Building a community
Going viral is great for a temporary spike in TikTok views, but sustained growth comes from consistent engagement. Here’s how to turn viewers into loyal followers and ensure long-term TikTok views:
Engagement Strategies
- Consistency is Key: Aim for at least 3 times a day if possible, especially when starting out. Regular posting signals to the algorithm that you’re an active creator and keeps your audience hooked, leading to consistent TikTok views.
- Hook Them Early: The first 1-2 seconds are your make-or-break window. Use bold visuals, intriguing text overlays, or a strong hook to immediately capture attention and prevent viewers from swiping past, helping secure those TikTok views.
- Participate and Create Challenges:
- Join Trending Challenges: Hop on popular dance challenges, lip-syncs, or interactive trends. This is a proven way to increase discoverability and gain more TikTok views.
- Create Your Own Challenge: If you have a unique idea, launch your own challenge to encourage user-generated content and foster community participation.
A perfect example of an engaging, repeatable content format is the “Husband and Wife Shaking Hands” challenge. Creator josiehadac, for instance, gained significant traction with a video that showcased her and her husband’s evolving handshake. The video’s blend of genuine couple chemistry and playful execution made it instantly shareable and relatable, leading to massive TikTok views and a wave of new followers who wanted to see their unique bond.
@josiehadac match made in Heavennn🥰🥰🥰
♬ Illegal – PinkPantheress
- Authenticity and Personality: Be yourself! TikTok thrives on genuine connection. Showcase your real personality, whether humorous, insightful, or creative. Authenticity helps build a loyal audience, which translates to more consistent TikTok views.
- Engage with Your Audience: Prompt comments by asking questions, respond to comments using the video reply feature, and go live for real-time interaction.
- Collaborate and Connect: Enable Duets and Stitches on your videos to invite other creators to interact with your content. Partner with creators in your niche to cross-promote content and reach new audiences.
- User-Generated Content (UGC): Encourage your followers to create content featuring your product or ideas. UGC is highly effective for organic growth and driving TikTok views.
Optimizing for Discoverability (TikTok SEO)
To truly maximize your reach, you need to help the TikTok algorithm and users find your content. This is where a strategic approach to discoverability comes in.
- Keywords in Captions and On-Screen Text: Include relevant keywords that people might search for to find content like yours. The algorithm reads on-screen text, so this is a crucial way to signal what your video is about.
- Hashtags: Use a mix of broad, popular hashtags (#ForYou, #Viral) and niche-specific ones (#FilmmakerLife, #MusicProductionTips) to target a more engaged, relevant audience.
- Clear and Descriptive Titles/Captions: Help the TikTok algorithm understand your content and serve it to the right audience, which is crucial for getting more TikTok views.
5. Thematic Advantage: The music solution
While TikTok has its own vast sound library, for creators who prioritize unique, high-quality audio that sets them apart and ensures copyright safety across platforms, Thematic is an invaluable resource for driving TikTok views.
Many of the artists on Thematic have seen their songs gain traction and even trend on TikTok after being discovered by creators on our platform. You might even recognize some, like “Girl That Was Perfect” by Alina Smith, “This Is Love” by Rauly, or “Flower Garden” by Boyu, which have resonated widely with audiences.
By choosing music from Thematic, you get:
- Copyright-Safe Music: Worry-free monetization for your TikToks (and YouTube, Instagram, Facebook, etc.). This ensures your content isn’t muted or taken down, protecting your hard-earned TikTok views.
- Availability for Brands: Many of the songs on Thematic are available not only for creators but also for brands as part of the TikTok Commercial Music Library, ensuring that sponsored and company videos can also have great music without copyright concerns, contributing to their TikTok views.
- Trending & Diverse Genres: Access to real music artists, not just stock audio.
- Curated for Creators: Our algorithm matches songs to your content themes, making discovery effortless.
The best part is, creating an account on Thematic is totally free. Whether you’re creating vlogs, tutorials, or social media videos, Thematic is the go-to music library for creators.
Ready to elevate your TikTok game and significantly boost your TikTok views? Start implementing these strategies today and watch your reach soar!
Frequently Asked Questions (FAQ) about TikTok Views
Here are some common questions about getting more TikTok views and succeeding on the platform:
How often should I post on TikTok to maximize views?
While TikTok officially recommends 1-4 times per day, many successful creators and brands find a sustainable rhythm of 3-7 posts per week to be highly effective. The key is consistency and quality over quantity. It’s better to post slightly less often with high-quality, engaging content than to churn out many low-effort videos. Experiment with your own audience and analytics to find your sweet spot for driving consistent TikTok views.
What’s the ideal video length for getting more TikTok views?
While TikTok allows videos up to 10 minutes (and even longer for uploads), here’s what recent data suggests for maximizing TikTok views:
- Videos between 90 and 120 seconds (1.5 to 2 minutes) currently achieve a high number of TikTok views and engagement, as TikTok has been pushing for longer content.
- Videos in the 21-34 second range also perform very well, often leading to quick virality.
- Shorter videos (under 15 seconds) can get high completion rates, which the algorithm favors. However, they may offer less depth for comprehensive engagement.
The most effective length ultimately depends on your content type and audience. Experiment with different durations to see what resonates best with your specific content and audience to consistently maximize your TikTok views.
Do hashtags really help with TikTok views?
Absolutely, yes! Hashtags are crucial for discoverability on TikTok. They help the algorithm understand what your content is about and show it to users interested in those topics. Use a mix of:
- Broad/Popular hashtags: (e.g., #ForYou, #Viral, #TikTok) to gain general visibility.
- Trending hashtags: Jump on relevant trending hashtags to get immediate exposure. Aim for 3-8 relevant hashtags per post for optimal results and increased TikTok views.
- Niche-specific hashtags: (e.g., #FilmmakingTips, #VeganRecipes, #DIYCrafts) to target a more engaged, relevant audience.
Can I use any music on TikTok for sponsored or brand content?
No, you cannot. TikTok has strict music licensing policies. While personal accounts may use popular commercial music for non-commercial content, brands and creators publishing sponsored or commercial content MUST use music from the TikTok Commercial Music Library (CML) or properly licensed royalty-free music.
Using unlicensed commercial music for branded content can lead to your video being muted or even taken down, hurting your TikTok views and potentially leading to legal issues. This is where platforms like Thematic, whose artists often have their music available in the CML, become invaluable.
Should I have multiple TikTok accounts for different content types?
Generally, yes, it’s a good strategy. Since TikTok is highly content-driven, having a focused account around a specific niche or theme helps the algorithm understand your content and deliver it to a consistent and interested audience. If your content varies wildly (such as tech reviews on one day, cooking tutorials the next), the algorithm may struggle to identify your core audience, potentially hindering your TikTok views. Separating vastly different content into distinct accounts allows you to build dedicated communities for each.
Conclusion: Your Playbook for Maximizing TikTok Views
Mastering TikTok is an ongoing journey that rewards consistency, creativity, and a keen eye for what resonates with audiences. By implementing the proven tips in this playbook – from adopting a content-driven mindset and finding your repeatable formats, to strategically leveraging trends and engaging authentically – you’re well on your way to significantly boosting your TikTok views and building a loyal community.
Remember, every viral video starts with an idea, but it’s the execution, often amplified by the perfect sound, that truly makes it soar. While the TikTok sound library is vast, Thematic offers an unparalleled resource for creators and brands seeking high-quality, copyright-safe music that can truly elevate their content. Our artists’ music is designed to make your videos stand out, ensuring your TikTok views are not just a fleeting moment but a consistent metric of your growing success.
Ready to find the soundtrack to your next viral hit and ensure your content is always fresh and engaging?
Get Trending Sounds for your TikToks
Explore our curated TikTok Trending playlist featuring sounds that are gaining traction on TikTok. Find the perfect track to complement your unique content and drive those TikTok views.
Looking for more free creator tools and resources? Visit Thematic’s Creator Toolkit for additional resources on creating content – including thumbnail and channel art templates, best practices, and of course, great royalty free songs to use in your videos for free with Thematic.
This Playbook for Maximizing your TikTok Views is brought to you by Thematic Director of Partnerships, Stephanie Leyva
Stephanie Leyva sits at the intersection of music artists and content creators. As the Director of Partnerships at Thematic, Stephanie has worked extensively with the artist and creator community on the site to ensure success digitally, on the platform, and support their initiatives.
Over the past few years, she has led numerous trending music-driven influencer marketing campaigns for “Glitter” and “Supalonely (feat. Gus Dapperton” by BENEE, “Loneliness for Love” by Lovelytheband, “Checklist (feat. Chromeo)” by MAX and so many more. She’s worked alongside various labels such as Casablanca Records, Republic Records and Sony Music. Focused on empowering connections between content creators and music artists, Stephanie continues to lead the charge in innovative music discovery through social.
Stephanie is also the creator of the Bloom In Progress podcast – a podcast about personal growth, relationships and navigating life in your 20’s.
