Independent music artists on what it actually takes to get your music heard – and what happened when creators brought it to the world.
Zeke Reed was somewhere on his mountain in Topanga when he found out he had a theme song. Not the way artists usually get theme songs - no TV placement, no brand brief. There was a creator in Korea named Cream Park who made videos about sandwiches. Artisan sandwiches,...
He was about to finish his Computer Science degree when he realized he couldn't. Not couldn't finish - he was close enough. What he couldn't do was keep pretending that was the plan. "Right as I was about to get my degree, I just felt this undeniable pull towards...
Before she found a better way, Anja Kotar was doing it manually. Reaching out to creators one by one, building spreadsheets, trying to get her music into the right videos. Not exactly the image people have of an independent artist. But she had a reason for all of it...
Isaac Gutierrez was checking the comments on a stranger's YouTube video when he realized what was happening. The video belonged to Hayeon, a resident doctor based in the UK. It was a day-in-the-life vlog - hospital shifts, long corridors, then London in the quieter...