Independent music artists on what it actually takes to get your music heard – and what happened when creators brought it to the world.
Before she found a better way, Anja Kotar was doing it manually. Reaching out to creators one by one, building spreadsheets, trying to get her music into the right videos. Not exactly the image people have of an independent artist. But she had a reason for all of it...
Isaac Gutierrez was checking the comments on a stranger's YouTube video when he realized what was happening. The video belonged to Hayeon, a resident doctor based in the UK. It was a day-in-the-life vlog - hospital shifts, long corridors, then London in the quieter...