Your music.
Their audience.
Thematic connects labels and artists with a vetted network of 1M+ creators for campaigns that actually move culture, not just metrics.
See past campaigns ↓
Trusted by leading labels
Real campaigns. Proven reach.
A look at what Thematic campaigns deliver for labels and artists.
From brief to viral in four steps
Share your song
Tell us about your release, target audience, and campaign goals. We do the rest.
We match creators
Our team handpicks creators from our vetted network whose style and audience fits your track.
Creators post organically
Creators make authentic content with your music. No awkward ad reads. Real placements that earn attention.
You see the results
Track views, placements, and earned media value in real time. Full reporting included.
Not an agency.
A network.
We built the creator community before we built the campaign product. Our placements feel real because they are.
1M+ vetted creators
Every creator in our network is active, real, and matched by content style, not just follower count. No bots, no inflated metrics.
Organic reach, not paid amplification
Creators post because the music fits their content, not because they were paid to care. That authenticity shows in the numbers.
Campaigns in weeks, not months
Our network is always-on. We can source, brief, and launch a campaign faster than a traditional agency can schedule a kickoff call.
Full reporting and transparency
See every placement, every view, and every creator. You own the data. No black boxes, no mystery metrics.
What labels ask before they book
What's the minimum budget for an influencer music campaign?
Campaigns start at $5,000. This covers creator matching, briefing, campaign management, and full reporting. We'll put together a custom plan based on your release goals and timeline before anything is confirmed.
Which platforms do you run campaigns on?
TikTok, Instagram, and YouTube, often in combination. Platform mix depends on where your target audience is most active and what kind of content fits the track. We'll recommend the right approach as part of the campaign plan.
How quickly can a campaign launch?
Faster than a traditional agency. Because our creator network is always active, we can go from brief to live placements in weeks, not months. Exact timelines depend on campaign scope, but we don't have a long onboarding process.
How do you select creators for a campaign?
We match creators from our vetted network of 1M+ based on content style, audience fit, and platform (not just follower count). Every creator is manually reviewed. No bots, no inflated metrics, no panel management.
What reporting do I receive?
Full transparency: every placement, every creator, every view. You'll see exactly where your music appeared and how it performed. No black boxes. Reports are included as standard, not an add-on.
Do you work with major labels as well as independent artists?
Yes. We've run campaigns for Republic Records, The Orchard, AWAL, Casablanca Records, 88rising, and others. Whether you're a major, a distributor, or an independent releasing through a distributor, we can build a campaign that fits your release.
What genres do influencer music campaigns work for?
We've run successful campaigns across pop, EDM, indie, hip-hop, and more. Genre fit matters less than having a track that translates to short-form video content. If you're unsure whether your release is a good fit, get in touch and we'll give you an honest answer.
How is this different from paid social advertising?
Paid ads interrupt. Creator placements feel native. The music is part of content people chose to watch. That authenticity drives stronger association between the track and the emotion of the video, which is what actually builds listeners. We generate earned media value, not ad impressions.
Ready to run your campaign?
Tell us about your release and we'll put together a custom campaign plan.
Campaigns start at $5K.
Get in touch →