The direct line to creators your strategy has been missing.
Companies building for creators are making decisions without creator input.
The creator economy is one of the fastest-growing segments in media and entertainment. Most companies are working on instinct, using consumer research that doesn’t include a single creator. That’s not a research gap – it’s a strategic risk.
Consumer research wasn't built for creators. The questions don't fit, the framing doesn't land, and the signal is noise.
There is no direct line between companies and the creators they're building for.
By the time traditional research catches up, the moment has passed.
From questions to answers in 3 steps.
Define
Choose what you want to know, the feedback format, and who you want to ask - filtered by country or creator type.
Deploy
We serve your question inside Thematic's points ecosystem. Creators earn points for responding. Motivation is built in - no recruitment needed.
Results
You receive a clean report within 7 business days. No panel management, no follow-up chasing. Just clear signal from the right people.
Ask your question in any format. Reach exactly who you need.
Four feedback formats, two targeting dimensions – mix and match to fit your research goal.
A/B or binary choice.
Test two options head-to-head: cover art, campaign directions, product concepts. Fast and quantitative.
e.g. Which hook lands better with your audience?
Short open-ended answer.
Get qualitative signal and real language from people who create content for a living.
e.g. What do you look for in sync-ready music?
Numeric or star-based.
Rate a concept, piece of content, or brand fit. Quantitative and easy to benchmark over time.
e.g. Rate this artist's brand fit from 1 to 10
Multi-question, structured research.
Mix formats in one campaign to collect both depth and breadth in a single run.
e.g. 5-question campaign brief validation
Target by country.
Reach creators in specific markets for localized feedback - whether you're testing a rollout strategy in the US, UK, Brazil, or beyond.
Choose your audience.
Content creators (YouTube, TikTok, Instagram, Podcasts) or independent music artists. Different questions, different audiences, one platform.
Real signal for the people
making real decisions.
Test before you release.
Validate cover art, song titles, and rollout strategy with real creators before a release - without influencing public perception.
Validate before you commit budget.
Test campaign concepts, messaging, and product ideas with the creators who will actually execute UGC for you, before you spend.
Collect feedback from power users.
Ask the right segment the right question, fast, without building your own panel. Product feedback from creator economy power users, on demand.
Deliver real data to clients.
Run creator sentiment research as part of a client brief. Real creator data to inform campaign strategy, positioning, and creative direction.
What 250 creators told us – in 7 business days
Thematic used Creator Signal to survey its own creator community on product direction, AI tools, and monetization. Here is what came back.
54% of creators said finding the right music is their single biggest challenge - confirming the core product was solving a real problem.
63% rated affiliate partnership interest at 4-5 out of 5 - the clearest yes signal in the entire survey, across every audience size.
46% scored AI voice cloning comfort at 0 out of 5. That finding redirected product investment before a single line of code was written.
These findings directly shaped Thematic's 2026 product roadmap - including the decision to build an affiliate partnership program and deprioritize AI cloning features entirely.
Need licensed music for your brand content?
Thematic’s music licensing platform gives brands access to independent artists and pre-cleared tracks for campaigns, ads, and social content.
Let’s talk about what you want to learn.
Or email directly: [email protected]